Feb 27, 2009

How would you define Green Solutions?

From a LinkedIn discussion:

Please help me with your innovative ideas and past experiences to define Green Solutions?

Natalie@ abetzi.com

Natalie,

Green Solutions are restorative in nature.
They produce more ecological assets than they consume.
A truly green solution is closed ended. All costs are internalized and accounted for in the products or services price. Not externalized like cheap goods from China where the true cost is externalized on the environment, employees health, and an exploited resource base. The USA is not much better, but the UK has started holding producers responsible for their impact on the environment and societies long term concerns. Permaculture is one such solution. The ethics and principles guide decision making to restore the resources in real time as part of the yielding process.

Most popular GREEN solutions are not regenerative or restorative.

You might replace green with an ethic and principles. Green Outcomes, Green Goals, Green Solutions are based on an expectation. One families green lifestyle enables them to grow 3 tons of organic produce on a city lot in Pasadena. The ethics and principles involved allow the outcomes. But they also made a choice to adapt to being "green". Most companies and individuals will not make the choices necessary to be green and get the benefits. They are stuck thinking like consumers rather than producers. Its a sad mind set and in my case it took some deprogramming by attacking the problems from the source, me, and investing time an money to adapt my thinking to a green lifestyle. You have to rethink a lot of messages that have been drilled into you over your lifetime by marketers, well meaning teachers, society and even parents. We live and manage by many unwritten common rules that are outdated and counter productive outside the consumerist mentality. We are a mechanized society. It is the machines that drive your decisions at work, home and in the field. You have to think outside the mechanized solutions. If you are deeply invested in mechanized solutions, this is very difficult and limiting. I can assume most of our income is spent supporting the mechanized and techno solutions. Externalizing the real cost.

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